Suraj Shantakumar, Director, Business Strategy, Kirtilal Kalidas Jewellery Pvt. Ltd With gold prices on the ascendant, we were faced with the challenge of selling jewellery to...
If we look back at the reasons behind the change in consumer behaviour, we will find only ourselves at fault. We have given consumers the leeway...
Where do Tier-1 and Tier 2 face their biggest issues? It is the discount schemes that prop up on making charges of gold jewellery. Nowadays, I...
By MANOJ CHAKRABORTY The discount war is bringing retailers down to their knees. Worsening the already prevalent discount precedent is the demand for discount on metal...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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