Through this event, the brand aims to align itself with a platform that celebrates entrepreneurship, fosters community connections and promotes inclusive nightlife in Kochi
Kochi: Genesis Diamonds by Deepak Toms is the official gold partner for WENderland 2025, an event taking place on April 5 and 6, 2025 at Rajendra Maidan, Kochi. The event is part of a broader initiative to promote night-time safety for women and empower women-led businesses.
Organized by the Kochi chapter of the Women Entrepreneur Network (WEN), WENderland 2025 aims to highlight the achievements of women-led businesses while offering an inclusive space for shopping, entertainment and community engagement.
One of the key highlights this year is the ‘WENderland Midnight Market’, which will run from 4 pm to midnight on both days of the event. This curated marketplace will feature an eclectic mix of stalls offering everything from jewellery, clothing, toys and books to a wide array of locally-made products. The event will also host the city’s first silent disco, adding an immersive nightlife experience to the celebration.
Commenting on the opportunity to partner the event, Tessa Davis, Managing Director of Genesis Diamonds by Deepak Toms, said, “I’m part of the Women Entrepreneur Network (WEN), and that’s how we became involved as partners of the event. It felt like a natural fit for us, given WENderland’s mission to support and showcase women-led businesses. We’re proud to be contributing to an event that not only empowers entrepreneurs but also promotes a safe and inclusive environment for families and communities to come together.”
The brand will also mark its presence at WENderland 2025 with a dedicated booth, although it will not be showcasing its jewellery collections. Instead, the focus will be on engaging with the community and supporting the larger cause behind the event. Through this partnership, Genesis Diamonds by Deepak Toms aims to align itself with a platform that celebrates entrepreneurship, fosters community connections and promotes inclusive nightlife in Kochi.
The decision not to display jewellery at the event, according to brand representatives, is a conscious one—intended to shift the spotlight from products to purpose. By being part of WENderland, the brand aims to contribute meaningfully to the growing movement that supports and empowers women-led ventures in Kerala.
The brand has leveraged Instagram to generate buzz around the event, sharing reels and posts that have garnered a lot of engagement.
The brand has been at the forefront of high impact marketing activities. It recently ran an initiative to revive and reinterpret the cultural practice of wearing nose pins by introducing experimental and modern designs that cater to a growing, style-conscious consumer base.
Operating from its flagship store in Kochi, Genesis Diamonds is an initiative of Deepak Toms Diamonds, a leading gold and diamond jewellery group based in Kerala.
Written by Megha Misra
Retail Jeweller India Exclusive
