MPJ Jewellers appoints actor Adil Hussain as brand ambassador as it builds focus on men’s jewellery

With this association, the jeweller aims to diversify the customer base by appealing to modern men who value elegance and individuality in their accessories

Kolkata: Kolkata-based jewellery brand MPJ Jewellers has officially announced actor Adil Hussain as its new brand ambassador. The announcement marks a strategic collaboration between the acclaimed actor, who has his roots in Assam, and the prominent jewellery brand from eastern India.

The collaboration with Adil Hussain marks a new chapter for MPJ, as the brand shifts focus to promoting jewellery designed exclusively for men. This association aims to diversify MPJ’s customer base by appealing to modern men who value elegance and individuality in their accessories.

Adil Hussain, known for his refined sense of style and grounded persona, embodies the essence of MPJ Jewellers’ values and aesthetics. The collaboration is expected to add to the brand’s reach and captivate the minds of jewellery enthusiasts across the nation.

With this collaboration, the brand intends to inspire customers, especially its male clientele, to view jewellery as a meaningful expression of their individuality and style.

The brand has been actively showcasing its collections through Instagram posts. The men’s jewellery collection features gold rings studded with emeralds and other precious gemstones.

MPJ Jewellers is spread across West Bengal and the North-eastern States including Assam, Meghalaya, Tripura and Manipur. With 30 retail outlets (19 in West Bengal and 11 in North-eastern States), the brand has become a recognized regional retail chain in the eastern part of India.

Retail Jeweller India News