Kalamandir Jewellers makes its ‘Bridal Mela’ an emotional experience for brides-to-be

With lavish decor, private shopping cabins, live bridal displays, and the Kanku Pagla ceremony which resonated deeply with customers, the brand received widespread response to the initiative across all its outlets

Surat: Kalamandir Jewellers recently held a Bridal Mela, aimed at providing a unique shopping experience for brides-to-be. Upon entering the event, attendees were greeted with a lavish set-up featuring crystal chandeliers, floral arches, and traditional Indian decor, designed to evoke the feeling of a wedding day. This floor was named ‘Saj Dhaj Ke floor’.

To create a more personalized shopping atmosphere, Kalamandir Jewellers offered private cabins where brides could book appointments in advance. This allowed families to browse and discuss jewellery selections in a relaxed setting.

Live displays of bridal looks added an interactive element, as brides tried on pieces and shared their looks on screens for family and friends to see. Large TVs were placed in the waiting areas for families to see the bride-to-be in real time. A dedicated studio room was also available for brides to get ready.

One of the highlights of the event was the emotional Kanku Pagla ceremony, a traditional ritual representing a bride’s first step into her new home. This moment resonated deeply with attendees, creating meaningful connections. Every bride received gifts, including a Silver Soubhagya Vati Bhav Shrifal (coconut symbolizing good fortune) and a Kanku Pagla Box, adding a personal touch to the experience.

Overall, the Bridal Mela received a positive response, with brides and their families appreciating the diverse jewellery options and emotional moments. According to the jeweller, the feedback was encouraging across all its branches, including Ahmedabad, Bharuch, Vapi, Kosamba, Surat and Borivali. Many remarked on the welcoming atmosphere and the chance to celebrate together. The event has established itself as a significant occasion for Kalamandir Jewellers in the bridal jewellery space, and it is considering similar experiences for other jewellery categories in future.

The brand recently launched a new flagship store in Borivali, Mumbai, marking a significant expansion and strengthening its association with the Platinum Guild International (PGI) India and offering experiential jewellery shopping to customers. The launch event was opulent as team Retail Jeweller India reported on ground. The store offers an extensive selection of platinum jewellery. There is a ‘platinum experience zone’ within the store, reinforcing the brand’s commitment to platinum jewellery.

Retail Jeweller India News