Vaibhav Jewellers is a well-known brand among the Telugu Diaspora, with a clientele spread across many countries, including the US and Canada. Nurturing the vast NRI cohort, the brand conducts a yearly, global jewellery festival in the month of December. This year, The Great NRI Festival started on 19th December.
United by tradition when divided by distance, the brand provided a very attractive buying proposition with duty-free product shipments to the United States for this NRI festival. Armed with video shopping services, Vaibhav Jewellers made overseas jewellery shopping seamless for NRIs enjoying this facility in the comfort of their own homes.
Demarcating the salient features of the campaign, Keerthana Grandhi, Director, Vaibhav Jewellers, said, “Through the NRI Fest, we are able to reach out to our international clientele at the best time of year. The vast majority of our international customers are either already in India or are planning a holiday trip there. Thanks to the NRI fest connect, customers may narrow their options using video shopping before visiting one of our locations to see it in person and make informed purchasing decisions.” When asked about the intense focus on digital marketing to make this initiative successful every year, she said, “We leverage many online mediums, including social media, to communicate with our international clientele. If a customer expresses an interest, a member of our sales team will initiate contact and work to meet their needs. All of the leads are nurtured by our sales staff and our marketing automation technologies after they have been generated in our multi-channel marketing funnels.”
RJ EXCLUSIVE
