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Mia by Tanishq partners with Flipkart to boost online sales

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Tata Group-owned fine jewellery brand Mia by Tanishq has partnered with e-commerce major Flipkart to boost its online sales in the country.

Through this partnership, Mia by Tanishq aims to widen its customer base and tap regions where its retail presence is low while Flipkart is looking to strengthen its brand portfolio in the jewellery segment.

The partnership will see Mia by Tanishq house over 900 jewellery designs that include earrings, bracelets, studs, necklaces, and rings on the Flipkart platform.

Commenting on the partnership, Abhishek Maloo, senior director at Flipkart Fashion in a statement said, “We believe the unique fine jewellery selection from Mia by Tanishq will further strengthen our fashion accessories portfolio to give customers an expansive selection of contemporary gold and diamond jewellery. This is a step ahead in our journey to make the latest trends accessible in a safe, trustworthy, and convenient manner to every customer across the country.”

Shyamala Ramanan, business head at Mia by Tanishq added, “The last couple of years, Mia by Tanishq has been gaining traction and our customers are resonating with our brand philosophy. Authentic, homegrown and customer-centric approaches are some of the values we resonate with Flipkart making it a partner of choice for us. It helps that they have a phenomenal presence pan India and help us reach our fans where our presence is limited.”

Mia by Tanishq retails from its dedicated e-commerce store as well as on a range of multi-brand e-commerce platforms.

Courtesy: FashionNetwork.com

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