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Nationally relevant and regionally popular, TBZ’s Leela Collection targets diverse bridal communities

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Nationally relevant and regionally popular, TBZ's Leela collection suits both demands

It’s a double bonanza when the jewellery you wear is nationally popular and yet, retains the essence of the region you belong to. And TBZ’s latest range titled Leela collection attemps to encompass the national appeal with regional design aesthetics as its talkpoint.

Starting from Rs 2 lakhs, this bridal range houses the diverse styles of Gujarati, Bengali, North Indian, Marathi, cosmopolitan and Muslim bride-to-be. Commenting about the traits of the collection, Binaisha Zaveri, director, TBZ, said, “Leela is a celebration of an auspicious and important milestone in the life of a bride and at TBZ The Original, we have always seen this occasion as an opportunity to ensure that the bride shines radiant on this day.”

The inclusive range has been envisioned upon the digital-first, modern Indian bride. Therefore, the collection is being promoted primarily on digital platforms besides Press, OOH and other media for better visibility. The brand is also promoting the collection via BTL and on-ground activations with unique offerings such as exchange of old gold at 100% value. “Such attractive offers are aiding in faster conversion of existing and new clients who want to upgrade their old jewellery to the latest designs,” added Zaveri.

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