By collaborating with a platform that brought together civic leaders, stakeholders and citizens in an effort to highlight the stories and struggles of everyday women, the brand showed the importance of connecting with audiences on shared values rather than transactional messaging
Kolkata: P.C. Chandra Jewellers recently extended its commitment to women’s empowerment by associating with ‘Mission Shakti – Celebrating Strength, Sacrifice & Self-Reliance’, a government-led initiative focused on amplifying awareness, confidence, and collective responsibility among women. The event, held in Kolkata, brought together civic leaders, stakeholders and citizens in a collaborative effort to highlight the stories and struggles of everyday women.
With women’s empowerment as a foundational value, the brand viewed its participation as a natural alignment with its long-standing ethos. “Our association with Mission Shakti was driven by a deep respect for the initiative’s vision. As a brand trusted by generations of women, we felt a strong sense of responsibility to support and amplify this message of strength through self-reliance,” said Uday Kumar Chandra, Managing Director, P.C. Chandra Jewellers.
The collaboration is part of a larger, ongoing social impact strategy. The brand confirmed that Mission Shakti is not a one-off activity but a key milestone within a broader calendar of community-oriented initiatives planned throughout the year. These include awareness-building programmes, recognition platforms and story-telling campaigns that honour resilience at the grass roots level.
The public response to P.C. Chandra Jewellers’ participation in Mission Shakti was highly positive, with civic leaders and community members acknowledging the brand’s role not just as a commercial entity, but as a socially engaged institution. This, according to the brand, reaffirmed the importance of connecting with audiences on shared values rather than transactional messaging.
“We are already working on follow-up initiatives that will bring to light more stories of strength from our communities. Story-telling is a powerful catalyst for change, and we intend to use it to create lasting impact,” Chandra added, saying that the association aligned with the brand’s objective of deepening emotional resonance and trust among women, its core audience.
By participating in meaningful civic platforms, P.C. Chandra Jewellers enhances its visibility and credibility across both cultural and public welfare domains. In a market where purpose-driven branding plays a growing role in consumer perception, P.C. Chandra Jewellers’ partnership with Mission Shakti reflects a forward-looking approach: blending legacy values with currently relevant social responsibility.
P.C. Chandra Jewellers operates 69 showrooms across 35 cities in 12 Indian States, with 77% located in West Bengal. Key outlets exist in Mumbai, Delhi, Bengaluru and other metros too. Established in 1939, the brand continues to expand via Tier II cities and an e-commerce platform for nationwide and global reach.
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