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Om Jewellers entices jewellery lovers via a De Beers Forevermark collaboration for Gymnisthan 2023

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Khar Gymkhana hosted A-F-FAIR under their annual fest – Gymnisthan, on 26th January 2023. The event was held in collaboration with many well-known brands and was open to all. Om Jewellers joined De Beers Forevermark to participate in this event as the jewellery partner for the second time this year.

A diamond-studded Tiara by De Beers was displayed for anyone to try on and click pictures with. There was also a contest arranged for those clicking photos with the tiara. Participants were asked to promote their photos on their social media handles, tagging Om Jewellers and De Beers Forevermark. Depending on the lucky draw, they were awarded a dinner.

The brands even had special gift coupons, and jewellery items by De Beers Forevermark distributed to the early-bird attendees. According to Bhavin Jakhia, Director of Om Jewellers, “Conducting on-ground activities such as Gymnisthan has two major benefits. When customers come to the store, they are much more familiar with the staff and the store members. That gives us a chance to showcase our variety of jewellery to them, which helps them to understand the brand better. On the other hand, it helps in understanding the requirements and trends people are looking for, along with their points of view.”

Mr Jakhia also spoke about how participating in an on-ground event helped him to get more online promotions. He said, “As the registrations for the event had started a month in advance, we received many promotions from the organiser’s side as well as the other partners. This helped boost our online presence and gain new customers from Khar and all over Mumbai. We are keen on hosting such events more often.”

Written by Pranita Sawant

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