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Joyalukkas unveils Grace by Platinum Evara with Platinum Guild International – India




The exquisite collection comprises coloured gemstones and is crafted with 95% pure platinum, especially curated for women who aren’t afraid to be their authentic selves

Chennai: With a heritage spanning 35 years, Joyalukkas enjoys the patronage of consumers across 11 countries in the world. This festive season, Joyalukkas strengthens their partnership with Platinum Guild International (PGI)- India by unveiling a breathtaking new collection of platinum jewellery designed for women called ‘Grace by Platinum Evara’. 

The collection features a range of versatile pieces including neckwear and earrings that can be worn for various occasions during this festive season. It is a curation of modern pieces for young women who aren’t afraid to be their true authentic selves and rejoice in and take pride in their own unique interpretation of femininity. This range also features coloured gemstones such as ruby, emerald, and sapphire, set in platinum, which adds a whole new dimension to the design theory of this collection.

Crafted from 95% pure platinum, the collection can be worn across different occasions and paired with various outfits and is sure to add a touch of elegance, grace and elevate the glamour quotient during the festive season. 


Speaking about the collection, Joy Alukkas, Chairman & MD, Joyalukkas India Ltd said, “We are excited to present ‘Grace by Platinum Evara’, a new platinum jewellery collection that is an elegant showcase of versatility. We are excited to strengthen our partnership with Platinum Guild International (PGI)- India. We decided to work with coloured gemstones and thus offer platinum jewellery pieces that would be apt for this festive season.”

Vaishali Banerjee, Managing Director – India, Platinum Guild International (PGI) ,said, “Grace by Platinum Evara is a creative amalgamation of design and aesthetic, as the pieces are crafted from precious platinum and set with precious gemstones. We are confident that the pieces will be extremely well received during the festive season, and we hope to continue to strengthen our partnership with Joyalukkas by setting new benchmarks in platinum jewellery designs and craftsmanship catering to the modern women of today.”

Retail Jeweller India News

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