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Elina’s Dream Diamond Tour of Odisha closes in grand style with Reliance Jewels

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Reliance Jewels, India’s leading fine jewellery company, finished the magnificent event ‘Elina’s Dream Diamond Tour of Odisha’ recently at their shop on Kacheri Road, Chandrapur, Rourkela, with passionate patron involvement and enthusiasm.

During the last 15 years, Reliance Jewels has continued to captivate customers with its creative perfection. This tour recognised the brand’s relationship with Odisha and its customers. Reliance Jewels decided to offer its patrons a special experience of proudly displaying magnificent pieces of diamond jewellery alongside Odia actress Elina Samantaray across 5 select Reliance Jewels showrooms in Odisha through the activity.

‘Elina’s dream diamond tour’ of Odisha began on the 3rd of February at Reliance Jewels, Chadrashekharpur showroom in Bhubaneshwar, where Elina & Sunil Nayak, CEO, Reliance Jewels were present to begin the event. Following this, there were engaging interactions between Elina and Reliance Jewels patrons. The lucky winners were felicitated and received unique Meet-&-Greet time with  Samantaray, besides exclusive photo-ops and the chance to walk the ramp alongside Elina.

The journey continued to Reliance Jewels showrooms in Cuttack, Angul, and Berhampore. On the visits in all five sites, Elina wore her favourite diamond designs from Reliance Jewels, as did the Dream Diamond contest winners. Consumers were blown away when they met Elina and absolutely appreciated the encounter. Throughout the event, the actress  provided professional advice on Dream Diamond looks.

Talking about Elina’s dream diamond tour of Odisha, Sunil Nayak, CEO, Reliance Jewels said, “Odisha as a market has been very close to us with 17 stores across 12 cities, which is one of the largest network amongst the jewellery retailers in Odisha. We are extremely happy that we were able to offer our customers in Odisha this magical experience as a token of gratitude for the enormous trust, loyalty, and patronage that our customers have instilled in us over the years.“ Talking about the association with Reliance Jewels, Elina Samantaray said, “Odisha is very close to my heart and I completely enjoyed this dream Diamond Tour and it was a pleasure to interact with Reliance Jewels customers across their showrooms. Every customer looked absolutely stunning. I’m proud to be a part of this incredible journey. In addition to diamonds, Reliance Jewels also showcases BIS-hallmarked beautiful traditional and contemporary designs in gold. The service is also very good and there are so many options to choose from.”

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Written by Pranita Sawant

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