Sunder Jewellers’ debut at Delhi Times Fashion Week introduces brand to new audience, boosts exposure 

The two-day showcase, hosted at Hyatt Regency in Gurugram, served as a pivotal platform for the jewellery brand to immerse itself within the local community 

Gurugram: The Delhi Times Fashion Week, a faction of Times Fashion Week, has always been a coveted event for jewellery brands and fashion designers from across the country. As a showcase of the experience, hard work and creative process of the artists, this event sees the talent from both communities put forth their best. In a first for Sundar Jewellers of Chandigarh, the brand teamed up with renowned couturier Suneet Verma for the occasion, presenting an exquisite combination of choker sets, long necklace sets with diamond and Kundan works, long danglers for cocktail dresses, tikka and mathapatti for Indian bridal wear. 

“It was our first stint with the Times Fashion Week and this collaboration came to use through Times of India. Our experience in the industry and our designs aligned with those of Verma’s concepts,” said Mahendar Khurana, MD, Sunder Jewellers.   

The two-day showcase, hosted at Hyatt Regency in Gurugram, served as a pivotal platform for the jewellery brand to immerse itself within the local community.

Partnering with Verma, the brand not only established fruitful connections but also delved deep into the intricate world of fashion design. Through this collaboration, they gained invaluable insights into the creative processes of fashion designers, the nuances of their craft, and the profound impact of curated showcases on elevating a brand’s presence and profitability within the market. 

By actively participating in this event, the brand not only showcased its exquisite creations but also cultivated meaningful relationships and expanded its horizons within the dynamic landscape of the fashion and jewellery industries.

“There were different themes for the outfits and for various occasions. Indian bridal and occasion wear were the two themes for which we provided our jewellery designs. We could see that the audience appreciated our work, we also have been getting increased enquiries about our jewellery and the exposure has further helped increase walk-ins,” added Khurana. The brand’s jewellery pieces displayed at the show range between Rs 3 lakhs to Rs 30 lakhs and were part of the brand’s existing collections. 

The jeweller noted that the video reels and posts of the event uploaded on social media led to considerable brand awareness among their viewers. While it is keen on refreshing and upgrading its jewellery collections across all product categories, Sunder Jewellers also believes in leveraging all forms of media through 360-degree promotions campaigns to increase its visibility in the region, thus, becoming a more prominent brand for jewellery consumers with varied tastes and preferences. 

Written by Aparna Bhowmick

Retail Jeweller India Exclusive