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Truly rocking New Year’s for Sham Jewellers, owing to their outstanding Bangle and Kara festival

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Sham Jewellers organises the festival of bangles and karas (heavy Indian ornament worn
around the wrist), every year, and sometimes twice a year as well. This was a month-long
the festival which took place in the last month of 2022, coincides with the winter wedding season.

North Indian women love to adorn themselves with bangles and karas, especially married
women. Often these women are on the lookout for the latest bangle and kara designs and love to splurge on these ornaments.

Sham Jewellers get new inventory stocked up to appease these female buyers and ensure that
every woman finds what she is looking for.

“Women can be seen wearing simpler designs of bangles as daily wear, but for special
occasions, every woman needs new designer karas and exquisite bangles,” says Arshdeep
Khurana, CEO of Sham Jewellers. “The heavier Karas are usually easier to add to the
collection,” Khurana explained. This collection is in great demand.

“Women can be seen wearing simpler designs of bangles as daily wear, but for special
occasions, every woman needs new designer karas and exquisite bangles,” says Arshdeep
Khurana, CEO of Sham Jewellers. “The heavier Karas are usually easier to add to the
collection,” Khurana explained. This collection is in great demand.

Nearly half of the fourth floor of their store is stocked with the latest inventory made especially for this festival. They have an exquisite range of gold, Kundan, jadau bangles, karas and bracelets. The wide variety of bangles and karas that they offer for sale is usually in the
the reason why women flock to this section during this unique shopping festival.

“We make over 5000 designs and display them well in the place reserved for this festival We
have bangles and karas in gold and diamonds,” says Arshdeep. The festival also included
offers like 25 per cent off on gold-making charges and a 100 per cent exchange of old 22kt gold
jewellery that are 100 per cent hallmarked.

Sometimes with bangles, they also include chains in the collection for the festival. This year,
both the quantity and quality of the bangles and karas were in abundance. These are truly unique designs which are sourced from all over and most of them were so new and fresh that these buyers may have never seen them before anywhere. They had a wide variety, especially in antique gold.

“The response this time was outstanding with a heavy footfall and 50-60 per cent spike in
daily sales, in December owing to it,” informed Khurana. It was indeed a bumper New Year’s
Sale for Sham Jewellers.

Written by Janhavi Ganguly

RJ EXCLUSIVE

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