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The Social Media Showcase



Navi Mumbai-based Nikita Jewellers has an ingenious way to engage with their young clients through social media; maximizes their design reach through strategically placed video content.

The dynamics of a digital presence, to be more precise, social media, keeps evolving with time. We wouldn’t be wrong in saying that it’s quite an unsaid mandate for business owners to have a strong social media presence wherein they can engage with consumers more effectively. Of late, there has been a sea change in the manner in which content is being presented on these platforms. With trends stating that videos are the most liked content, brands are lapping up the opportunity to turn this into a business showcase.

Adding to the trend is Navi Mumbai-based fine jewellery brand, Nikita Jewellers Pvt. Ltd., with a commendable fan base of 9k+ people and a 5* rating on Facebook. They have devised a stratagem to feature their products in the most fashion savvy manner. The brand, a treasure trove for millennial-centric lightweight designs, have created an uber-chic video of their products. But what stands out in the melee of visual content is that the brand has posted this video as their FB cover rather than risk posting it on their timeline amongst multiple posts. (After a recent update, Facebook now allows accounts to upload video content as profile and cover image.) It’s impossible for visitors to their FB page to miss this video, adding considerably to clicks and views.

As for the video, to keep distractions at bay, the brand has steered clear off any audio; the visuals however, are very fetching. Zoomed in to the maximum, it beautifully showcases modish earrings, edgy rings, and neckpieces with the right bling. The brand has been careful with the duration and to fit the bill for all social media platforms, the video runs for 0:35 seconds, and the crisp editing ensures that snippets of all the designs get equal visibility. The video has already fetched 1.2k views and counting, clearly pointing at the popularity of the designs and the brand. Indeed, a wonderful way to grab attention of the happening younger brigade who have a love for edgy designs and all things that stand out!

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