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Aisshpra Gems & Jewels gives away Baleno Car and Hero Bike to lucky draw winners



Aisshpra Gems & Jewels gives away Baleno Car and Hero Bike to lucky draw winners

Gorakhpur: Uttar Pradesh’s Leading Jewellery brand Aisshpra Gems & Jewels known for constantly delighting their patrons with innovative campaigns, once again sweeps them off their feet by giving away a Baleno Car and a Hero Bike along with other prizes in a Lucky Draw, held for Akshaya Tritiya 2022. Mrs. Gayatri Jaiswal & Mr. Ramit Jaiswal won a brand new Baleno car and Maneesh Singh alongwith 6 others won a bike. The winners received their prizes from Shri Bal Krishna Saraf, Atul Saraf, Anoop Saraf, Vaibhav Saraf and Saumitra Saraf where Mr. Vipin Tada, Senior Superintendent of Police was the Chief Guest of Honor.  

For the last two years, the stores were shut during Akshaya Tritiya due to the pandemic. This year, the Aisshpra family decided that it is time to spread some joy on a festive occasion which made them announce this unique lucky draw contest. To celebrate this auspicious Akshaya Tritiya with their customers, the brand initiates an exciting lucky draw contest where every customer who buys Jewellery worth 50k or more is eligible to win a brand new “Baleno” Sigma car and 6 “Hero” bikes. One lucky draw coupon was given for every purchase in multiples of 50k. The contest went live on 20th April and ended on 2nd May, followed by Akshaya Tritiya, and winner announcements in each city including Gorakhpur, Deoria, Basti, Padrauna, Azamgarh, Ballia where Aisshpra Gems & Jewels is present. The campaign was coined to encourage customers to pre-book & buy their favourite jewellery on this auspicious day of Akshaya Tritiya.

Aisshpra Gems & Jewels have always been known for campaigns and initiatives that give something back to their customers or community and this Lucky draw too is one such attempt.

In past, they have done campaigns like ‘Ek Shapath Desh Ke Naam’ wherein the entire Aisshpra family strode on the streets of Gorakhpur with social message banners. Post which a pledge was taken by the Aisshpra family to donate Re 1 or more each day for 365 days and the collected fund will be donated to the ‘Indian Army Welfare Fund.’ An extension to this was the ‘Wall of Change’ initiative. A campaign trailing the Swacch Bharat Abhiyan was taken by our honourable PM Shri Narendra Modi Ji. Even during the Pandemic, Aisshpra was one of the first brands to come forward and donate covid relief funds.

“We have been shopping with Aisshpra for long. When I participated in the lucky draw, I was not expecting to win as there were a lot of entries that the contest had received. I was thrilled when I discovered that not only I won the draw, but also won the 1st prize which is a Baleno Car. This car will always remain a special memory for our family thanks to Aisshpra Gems & Jewels”, said Mrs. Gayatri Jaiswal, Winner of Baleno car from Aisshpra’s Akshaya Tritiya Lucky Draw contest.

“As a brand, we are always reinventing ourselves in order to suit our customer’s needs. Since 2019, this will be the first year that the stores are fully open for Akshaya Tritiya and we could sense there is a great amount of enthusiasm among our customers for this day. So to amp up this festive spirit, we thought of doing something interesting which is where we come up with this Akshaya Tritiya Festival contest idea. So far, we have been thrilled with the kind of overwhelming responses we have received for this campaign”, said Vaibhav Saraf, Aisshpra Gems & Jewels.

Courtesy: Retail Jeweller India News

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