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Malabar Gold and Diamonds celebrates the grand bridal entry with star-studded viral bridal anthem video



Malabar Gold and Diamonds Brides of India campaign

Malabar Gold and Diamonds came up with the Brides of India 2021 campaign, which revolves around the grand entry of the brides to the wedding arena. The highlight of this year’s campaign is the star-studded wedding anthem that celebrates the bride and her big day.

Grabbing attraction are celebrities Kareena Kapoor and Anil Kapoor in the 3-minute video campaign that scans the country for the most traditional bridal avatars. Malabar has featured looks brides speaking Malayalam, Kannada, Tamil, Telugu, Punjabi, Marathi, Bengali, Gujarati, Odia and also from Uttar Pradesh. The campaign features 13 brides from various parts of the country with two distinctive looks each. These 26 unique looks include polki, statement, diamond, gold, handcrafted and contemporary segments.

All these looks are captured by ace photographer Avinash Gowarikar. The campaign also features all the key jewellery sub-brands of the Malabar Gold & Diamonds such as Mine, Era, Precia, Divine, Ethnix and Polki collection. The campaign caters to new-age brides upholding regional community tastes and preferences.

Over the years, the Brides of India campaign has successfully captured the common element of wedding –emotions and joy. The wedding anthem released this year has already gathered two million views on social media platforms within forty-eight hours of the launch, proving how the audience is loving the way of breaking stereotypes for a true celebration.The video shows brides from every region mentioned above enjoying her D-day with her distinct personality. This projection inspires the new-age bride to express their true selves.

Explaining how the brand fuses tradition to impress new-age brides with this campaign, Ahammed MP, Chairman, Malabar Gold & Diamonds, said, “The Brides of India Campaign is our tribute to the new-age brides and their awe-inspiring individuality. Over the last ten years, Brides of India has played a pivotal role in showcasing our versatility in catering to all bridal jewellery needs from all around the country.”


This year, Malabar is highlighting the excitement around the grand entry of the bride. “The campaign has helped Malabar to strengthen their leadership position in the bridal jewellery segment by reflecting a nuanced understanding of the tastes and preferences of the new-age brides,” he added.

Written by Manoj Chakraborty

RJ exclusive

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