The 500 sq.ft store marks the brand’s entry into a mall setting, and caters to the young generation that seeks experimentation
Following the resounding success of its flagship store in Aundh, Silvostyle by PNG Jewellers has opened its second stand-alone boutique at Phoenix Marketcity mall in Pune. The 500 sq.ft store marks the brand’s entry into a mall setting, even it plans to launch15 stores across India by the end of 2023-24.
This strategic expansion plan includes both self-owned and franchise-owned establishments. Presently, the brand garners an annual revenue of Rs 20 crore and has set a target to achieve Rs 100 crore revenue within the next three years.
To celebrate the launch of the new store, Silvostyle by PNG will have fantastic offers for its patrons. From August 13-15, the store will have a ‘Buy 1 Get 1’ offer and from August 16-September 15, the store will run a ‘Buy 2 Get 1 offer’.
The new store houses five distinct collections that weave the language of “FashionNext” in sterling silver elegance. From the opulence of oxidized pieces to the intricate beauty of marcasite jewellery, from the ethereal fusion of silver and pearls to the enchanting allure of lightweight CZ pieces, these collections transcend mere adornments to embody the spirit of global trends. The collections are a symphony of design and international vogue, ranging from bold necklaces that redefine sophistication to delicate bracelets that celebrate femininity, from striking rings that articulate personality to exquisite earrings that dance with light. In a world where the young generation seeks experimentation and embraces a melange of metals and semi-precious stones across different styles, these collections celebrate individuality as well as innovation.
Dr Saurabh Gadgil, the visionary force behind Silvostyle by PNG, shared his excitement, stating, “We are elated to extend Silvostyle by PNG’s offerings to the melting pot of Viman Nagar and Pune’s premier retail destination, Phoenix Marketcity. This new store is a captivating sanctuary for our young patrons, offering an immersive experience that seamlessly merges design, craftsmanship, style and passion. Our commitment to democratizing jewellery remains unwavering, and this new collection is a testimony to that resolve. All five stellar collections – Derya, Devi, Daysha, GoDark, and LiteMe – are here for our customer’s festive shopping needs.”
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