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Rathod Jewellers launches its 3rd store in Pune, spanning 7,000 sq ft, showcasing designs for all kinds of buyers



The inauguration ceremony included a fashion show live-streamed on Instagram and a bloggers’ meet

Rathod Jewellers recently launched a 7000 sq ft two-storey showroom in Laxmi Road, Pune. The inauguration ceremony occurred in the presence of guests and notable dignitaries from across the city.

The event included a fashion show at the store that was live-streamed on Instagram. A bloggers’ meet was held in which twelve bloggers were invited, who fetched the brand a remarkable number of views. Outside the store, a sequence was prepared, where reels were made with ten models on trending music. The new showroom was entirely decorated with flowers which became the store’s highlight. At the same time, exclusive discounts and offers with specially curated return gifts were availed to all their guests and customers.

“We are home to a wide range of jewels, including gold, polki, diamond and more. Our speciality is our handmade bridal jewellery made by our craftsmen. Our brand-new showroom has a novelty silver articles lounge that features everything from silverware to puja essentials to gift articles. We also have a selection of platinum jewellery, including rings and bracelets. In terms of collections, there isn’t a type of jewel that you won’t find at Rathod Jewellers,” says Naresh Rathod, Co-owner, Rathod Jewellers.

The brand claims to cater to all types of buyers. “We have everyone- from novices in the jewellery world to experienced buyers- walking into our store. Some people look to invest, and others are looking for occasional pieces. Rathod Jewellers has something for all,” says Manoj Rathod, Co-owner, Rathod Jewellers.

The brand needed a larger space to cater to its clientele, inspiring the owners to launch the new showroom. “We want to provide everyone who walks into our store a luxurious experience where they can explore all our pieces and feel satisfied with their purchase when they walk out,” says Sanjay Rathod, Co-Owner, Rathod Jewellers. The brand also caters to premium clients seeking exclusive designer jewellery. They want to give their clients a good buying experience and build a relationship with them for generations.

“Our spacious store has a premium look and a calm and serene ambience so customers can experience the jewels and select their favourites. Our sales executives’ understanding of each piece is deep. We would like prospective buyers to experience the uniqueness of our services,” states Naresh Rathod.

Rathod Jewellers now has three stores in prime Pune market locations- one at Raviwar Peth, one at Bund Garden, and the recent one at Laxmi Road.

Written by Janhavi Ganguly

Retail Jeweller India Exclusive

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