Ahmedabad based augmented reality startup, Plushvie, launches AR video call for jewellery brands

Ahmedabad-based startup Plushvie launched PlushMeet 2.0, its Augmented Reality (AR)-powered Video Calling technology, allowing shoppers a never-seen-before immersive online shopping experience, revolutionising jewellery e-commerce stores. Emerging technologies like AR have heavily revolutionised the e-commerce business, with 61% of shoppers preferring brands that offer AR experience, according to an Interactions Consumer Experience Marketing survey.

“PlushMeet is a web-based video shopping platform that allows users to join the video call at a tap of the URL. Once on the call, the shopping experience is as comfortable as it is while shopping in-person from the store. Jewellery executives can show the products one by one and give the shoppers a “Guided Shopping Assistance” (GSA). GSA is in trend with many shoppers these days as that saves a lot of time as well as it helps them in choosing the best product from the entire inventory,” says Aagam Shah, Founder of Plushvie.

PlushMeet’s latest version also offers a Group AR Video-calling feature, allowing multiple users to try jewellery altogether. It also takes the traditional AR jewellery trying limited to earrings and necklaces, a step further, enabling ring & bracelet TryON.

Through its 3-Click Product Upload, it removes the background of any jewellery image in less than a minute and saves time by 90% for uploading a product online, easing the entire process for jewellers.

PlushMeet 2.0 also features a data-backed Interactive Dashboard, providing them insightful business analytics, thereby boosting growth

Company profile:

Plushvie is an Augmented Reality Startup based out of Ahmedabad that is working towards revolutionising the Jewellery Retail industry in India and abroad. Starting from 2018, Plushvie has been solving the pain point of jewellery retailers selling their jewellery online. Plushvie has been recognised as the “Startup of the year 2020” by GUSEC, Gujarat University Startup and Entrepreneurship Council for our user-driven innovation in the retail space.

Road ahead:

Plushvie envisions having more than 1,00,000 brands subscribed to this technology. Plushvie’s dream is to empower each retail brand with cutting edge technology and help them serve their clients with an immersive experience.

Courtesy: Retail Jeweller India News