The recognition marks a milestone for the initiative and its journey of national participation and social responsibility
Mumbai: The KISNA Diamond Marathon, a flagship event of Hari Krishna Exports Pvt Ltd (HK), run in aid of the Swachh Bharat Abhiyaan, has been officially honoured with the Guinness World Records title for organizing the 5 km race simultaneously across 55 cities in India on December 28, 2025. The certificate recognizing this feat was formally presented during a felicitation ceremony held on January 7, 2026, marking a milestone for the initiative and its journey of national participation and social responsibility.
Organized by KISNA Diamond Jewellery, a brand of HK Group, the marathon brought together runners from metropolitan cities, emerging urban centres, and rural regions, reinforcing the spirit of ‘Swachh Bharat, Swasth Bharat’ through disciplined planning, coordinated execution, and collective public involvement.
The 10th edition of the KISNA Diamond Marathon recorded participation of over 20,000 runners nationwide, with synchronized flag-offs, uniform race protocols, and structured coordination across all participating locations. The initiative continues to strengthen its purpose of combining fitness with social commitment while supporting cleanliness-focused community initiatives.
Speaking about the achievement, Ghanshyam Dholakia, Founder and Managing Director, Hari Krishna Exports & KISNA Diamond Jewellery, said, “Inspired by Prime Minister Narendra Modi’s Swachh Bharat Mission, I took the initiative to launch the KISNA Diamond Marathon in 2016 with just 350 participants. Today, it spans 55 cities, honouring winners with natural diamonds. When Prime Minister Narendra Modi learns that a Guinness World Record has emerged from our country, that too by HK, it will be a proud moment for the nation.”
Rooted in the values of discipline, unity, and social contribution, the KISNA Diamond Marathon continues to evolve as a purposeful national platform that encourages fitness, awareness, and community participation while strengthening its alignment with the spirit of a cleaner and healthier India.
Launched in 2005, KISNA is the flagship diamond and gold jewellery brand from the Hari Krishna Group. With its vision of ‘Har Ghar KISNA’, the brand has built a strong nationwide presence with over 1,500 shop-in-shop outlets and 125+ exclusive showrooms across India.
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