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ITALIAN Exhibition Group in support of the International Promotion of made in Italy jewellery



On the occasion of VOD Dubai International Jewellery Show (Dubai, 14th
-17th November) the presentation of the first initiative to promote the Italian jewellery industry framework

Vicenza, 22nd November 2018 – Italian Exhibition Group Spa (IEG), Italy’s leading trade show provider and top global player in the organization of high range gold and jewellery shows, together with Confindustria Federoarfi, the Italian jewellery industry’s association of reference, after having signed an agreement to favour the internationalization of the sector’s Made in Italy manufacture, launched the first initiative specifically focused on promoting Italian jewellery around the world.

In fact, this collaboration between IEG and Confindustria Federorafi has generated an initiative to promote and distribute Italian jewellery on an international scale with the aim of boosting the culture of Made in Italy jewellery around the world with a creative coherence and recognizable style which was evident at the last edition of VOD Dubai International Jewellery Show (from 14th to 17th November).

The close interconnection between the Italian jewellery industry’s framework and the trade show system as an internationalization driver, hast has been further strengthened. In fact, this collaboration between IEG and Federorafi foresees defining a univocal strategy to promote Italian jewellery on the international markets by involving companies, exploiting trade show leverage and implementing the policies for consolidating Made in Italy abroad laid down by the Ministry for Economic Development.

An important point in regard to the industry’s international development was agreeing the project with IEG for generating a “creativity” for promoting the Italian gold-jewellery system abroad, on the basis of Confindustria Federorafi indications, which was then entrusted to the skills of a creative agency.

Creativity expresses the “extra ordinariness” of Italian jewellery as a beautiful and well done product with all its tangible and intangible values, illustrating “The Extraordinary Italian Jewelry “claim, in connection with the campaigns already carried out by ICE Agency, shown in a series of images that link typically Italian lifestyle concepts with Italian jewellery.

 Italian Exhibition Group is the trade show provider of reference for companies operating in the gold jewellery sector and for their international promotion through the organization of 5 events – the two Italian editions of VICENZAORO, the VICENZAORO Dubai event in the United Arab Emirates and the two OROAREZZO and Gold Italy shows in Arezzo – as well as the VICENZAORO brand’s participation at other top international jewellery Trade Shows.

Courtesy: Retail Jeweller India News Service

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