Anmol Jewellers pays for medical expenses of Covid-19 infected karigars

As a kind gesture amidst a global pandemic, Mumbai-based Anmol Jewellers have decided to fund the medical expenses related to Covid-19 infection of the karigars and goldsmiths, who cannot afford treatment.

Giving more details on the noble initiative just ahead of Akshaya Tritiya, Ishu Datwani, Founder, Anmol Jewellers, said, “Gold has been always kind to us. We have been in the business for many decades and also maintain a good reserve. But many people in our industry may not be that strong financially. So, through this initiative, we are trying to give back to society.”

He added that there has been no decision on what percentage of sales will be used for treatment, but he doesn’t mind shelling out from the brand’s reserves more than earning from sales at this point of time. ””If tomorrow, there is a genuine case where a person needs Rs 25000 to meet his medicine requirements,” Datwani said.

According to Datwani, the cases will be decided based on merit and not just on hearsay. Proper background verification will be done by the jeweller to confirm the authenticity of the case and then help will be provided, so that it benefits the genuine people.

Datwani thinks that the initiative will have a positive impact on the customers during Akshaya Tritiya, as they will also feel that they are indirectly contributing to the welfare of the karigars with their purchases. “This isn’t charity. I think, we are duty-bound to protect the less privileged people. We are thinking to extend this initiative beyond Akshaya Tritiya until we come out of this pandemic, said Datwani.

Courtesy: Retail Jeweller India News Service