The lab-grown diamond jewellery brand has opened its third store in the State, expanding its presence in Pune’s growing luxury consumption market
Pune: Keemti Jewels, the design-led lab grown diamond jewellery brand founded by Armaan Kothari and backed by the Kothari Group, entrepreneurs Nikhil Kamath and Kavin Shah, has accelerated its retail expansion across Maharashtra with the launch of its Baner store. Following its flagship store in Andheri, Mumbai, and another store in Kharadi, Pune, the new Baner location marks the brand’s third retail destination in Maharashtra, making its jewellery more accessible across one of India’s fastest-growing luxury consumption markets.
The launch of the Baner store marks another milestone in the brand’s omnichannel growth journey, bringing its collection of certified lab grown diamond jewellery closer to consumers across Maharashtra. Designed to offer an immersive retail experience, the new store features an extensive range of everyday essentials, occasion wear, bridal jewellery, and statement pieces that combine contemporary design with exceptional craftsmanship.
Pune has emerged as a key market for Keemti Jewels, with a growing base of young professionals, entrepreneurs, and discerning consumers embracing new expressions of fine jewellery.
Speaking about the brand’s growth, Sunil Kothari, Chairman, Keemti Jewels, said, “Pune has emerged as an important market in Keemti’s growth journey, and the response we have received from consumers across the city has been extremely encouraging. With our presence in Kharadi and now Baner, we are strengthening our reach across two key parts of Pune and bringing the Keemti experience closer to a wider consumer base. The continued expansion of our retail presence in Pune and across Maharashtra reflects our confidence in the region, while our focus remains firmly on quality, trust, exceptional craftsmanship, and a retail experience that puts the customer first.”
Sharing his vision, Armaan Kothari, Founder & MD, Keemti Jewels, added, “Pune is a city with a young, progressive and increasingly discerning consumer base, making it a natural fit for Keemti’s vision. We are building a jewellery brand for today’s Indian consumer—one who values individuality, thoughtful design and conscious choices. Our growing presence in Pune allows us to engage more closely with this consumer and create an elevated jewellery experience that feels relevant to their lifestyle, aspirations and everyday moments. As we continue to expand across Maharashtra and other key markets, Pune will remain an important part of our growth journey.”
Backed by the Kothari Group’s extensive manufacturing expertise across the USA, Europe, and the Middle East, Keemti Jewels brings together global craftsmanship, certified lab grown diamonds, intentional design, and factory-direct pricing to create fine jewellery that is both aspirational and accessible.
The expansion in Pune is part of the brand’s broader strategy to build a strong retail and omnichannel presence across India. With its flagship store in Andheri, Mumbai, and stores across Kharadi and Baner in Pune, alongside its presence in Indore and New Delhi, Keemti Jewels is steadily building a network of retail destinations across key markets.
Retail Jeweller India News
