Featuring its Milan Via Montenapoleone flagship store and high jewellery designs, the collaboration extends across film, retail installation and digital story-telling for global audiences
Milan: The worldwide theatrical release of The Devil Wears Prada 2 sawTiffany & Co. reveal its multifaceted collaboration with the movie. The brand’s jewellery designs and Via Montenapoleone flagship store are prominently featured in the film.
In October 2025, a sequence of the film was shot on location at Tiffany & Co.’s Via Montenapoleone flagship, selected by director David Frankel for its architectural presence and cultural resonance in Milan. The Milan flagship, one of the House’s most storied addresses, provided a fitting backdrop for a memorable moment in the film. The shoot marked a rare opening of the flagship store’s interiors for a feature film production. To celebrate the collaboration, Tiffany & Co.’s Via Montenapoleone flagship is featuring an immersive windows installation until the end of May 2026.
The Blue Book high jewellery necklace unveiled in the House’s Via Montenapoleone window installation is the same piece featured in the film. It is crafted in platinum and set with an emerald-cut aquamarine of over 31 carats, accented by eight princess-cut diamonds and 328 baguette diamonds totalling over 58 carats. The film also features a pair of high jewellery Elsa Peretti Bone Cuff designs in platinum with over 100 handset diamonds for each cuff, a sculptural statement piece and one of the House’s most iconic designs. The film’s wardrobe additionally features T by Tiffany sunglasses in striped ivory with gray gradient lenses, extending the House’s presence across multiple moments in the sequel.
Extending beyond the screen, Tiffany & Co. has brought the collaboration to life through a global social piece inspired by the film’s iconic “cerulean” monologue—re-imagined through a Tiffany lens and a curated creator trip to Milan that offers an inside look at the filming location, capturing the intersection of heritage, style and modern story-telling for a new generation.
With this collaboration, Tiffany & Co. continues to define its legacy not only through design, but through rich story-telling, cementing its place at the intersection of fashion, film and modern culture.
Globally, Tiffany operates more than 300 stores across key markets in North America, Asia-Pacific, Europe and the Middle East. Since joining LVMH in 2021, the brand has accelerated its retail evolution through flagship upgrades, immersive store formats and targeted expansion in high-growth regions, reinforcing its position among leading luxury jewellery houses.
Retail Jeweller India News
Retail Jeweller India News
