The campaign focuses on authenticity, structured pricing and customer support for international buyers, aiming to strengthen Bhima’s diamond category presence and long-term engagement with global customers of Indian origin
Bengaluru: Bhima Gold has announced the launch of its ‘Bhima Brilliance Diamond Jewellery Festival’, a seasonal retail initiative aligned with the annual return of Non-Resident Indians (NRIs) to India during the festive and holiday period. The campaign forms part of Bhima’s retail calendar and aims to strengthen the brand’s position as a destination for diamond jewellery purchase during December, a period that records increased engagement from visiting NRIs.
The festival commenced on December 8, 2025 and will continue across all Bhima stores until January 11, 2026. As part of the initiative, Bhima has introduced a range of diamond jewellery offerings, including new diamond lines and solitaires, designed to meet the requirements of customers visiting India during this period.
Under the campaign, customers purchasing diamond jewellery will receive 24-karat gold bars depending on quantum ofpurchase. Bhima has also introduced benefits for existing diamond customers, including an additional Rs 5,000 per carat on the exchange of Bhima diamond jewellery. These benefits are aimed at encouraging repeat purchases among long-standing customers and NRI families with a history of engagement with the brand.
Bhima continues to focus on certification and valuation processes for its diamond jewellery, with solitaires certified by the International Gemological Institute (IGI) and the Gemological Institute of America (GIA). The brand has also extended documentation and customer support processes for international buyers during the campaign period.
New diamond collections will be introduced during the festival, catering to purchases for weddings, family occasions and personal buying. Through the Bhima Brilliance Diamond Jewellery Festival, the brand seeks to expand its diamond category presence while strengthening engagement with global Indian consumers.
Founded in 1925, Bhima Jewellers is one of India’s oldest jewellery retail brands with a strong presence across South India. With showrooms across Kerala, Tamil Nadu, Andhra Pradesh, Karnataka and Telangana, and four international outlets in the UAE, it continues its retail expansion.
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