From statement silver necklaces and modern ear cuffs to stackable rings and everyday essentials, the store embodies the brand’s philosophy of jewellery as a story-telling medium rooted in heritage, yet reimagined for today
Hyderabad: Silver jewellery brand Tribe Amrapali has opened its37th retail store at Rajiv Gandhi International Airport, Hyderabad. Located at Domestic Departure SHA, Level C, thenew store marks yet another milestone in the brand’s journey of bringing Indian modern jewellery closer to discerning travellers across the country.
Hyderabad, a city celebrated for its rich heritage and modern outlook, resonates deeply with Tribe Amrapali’s design ethos, one that balances traditional craftsmanship with present-day sensibilities. The new airport store offers travellers a glimpse into the brand’s vibrant world, showcasing handcrafted pieces that tell stories of culture, creativity and contemporary Indian design.
The space, designed to reflect Tribe Amrapali’s signature aesthetic, serves as both a jewellery destination and a cultural showcase. From statement silver necklaces and modern ear cuffs to stackable rings and everyday essentials, the store embodies the brand’s philosophy of jewellery as a story-telling medium rooted in heritage, yet reimagined for today.
Commenting on the launch, Akanksha Arora, CEO, Tribe Amrapali, said: “Expanding to Hyderabad Airport marks an exciting chapter in our retail journey. Airports represent a confluence of cultures, stories and movement, values that resonate with Tribe Amrapali’s spirit. This store allows us to engage with travellers who seek jewellery that is expressive, handcrafted and carries the essence of India wherever they go.”
The Hyderabad airport store strengthens Tribe Amrapali’s growing network across premium malls, high streets, and airports, reaffirming its commitment to making artisanal jewellery more accessible while maintaining its deep-rooted connection to Indian craftsmanship.
Started with an e-store in March 2013, Tribe Amrapali aims to present symbolic and diverse folk identities in a rich, rustic, young and vibrant way through jewellery. Budding out from the essence of the mother brand ‘Amrapali’, Tribe Amrapali creates contemporary and affordable designs cultivated out of experimental design philosophy, primarily focusing on silver, gold-plated silver and fashion jewellery. It now has 37 retail outlets across India.
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