The collaboration aims to strengthen the brand’s connection with Telugu-speaking audiences by combining legacy, design and cultural relevance
Hyderabad: Siddhartha Fine Jewellers has announced Nandamuri Tejeswini as its brand ambassador, marking her first public association with a jewellery brand. The collaboration is positioned to enhance the brand’s presence across the Telugu-speaking States.The brand’snew advertising campaign, featuring Tejeswini, highlights its focus on design and craftsmanship.
Tejeswini, grand-daughter of the legendary Nandamuri Taraka Rama Rao (NTR) and daughter of actor Nandamuri Balakrishna, brings the legacy of one of Telugu cinema’s most recognized families to the brand.
Speaking about the collaboration, a brand representative stated that associating with Tejeswini aligns with their vision of connecting tradition with modern sensibilities. The campaign is expected to appeal to audiences who appreciate design rooted in heritage while being relevant to current trends.
Through this association, Siddhartha Fine Jewellers seeks to expand its identity and establish a stronger connection with Telugu-speaking markets. The campaign rollout includes digital and film promotions, introducing Tejeswini as the face of the brand’s upcoming collections.
Founded in 2023, Siddhartha Fine Jewellers operates a store in Jubilee Hills, Hyderabad. The brand is led by Nagini Prasad Vemuri, Sreemani Mathukumilli and Sreedurga Katragadda. Together, they aim to position Siddhartha Fine Jewellers as a label that represents artistry and cultural heritage.
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