Through this partnership, both the entities aim to build trust and long-term value in diamond jewellery
Mumbai: Zen Diamond has joined ranks with the Natural Diamond Council (NDC), to reinforce consumer trust in natural diamonds through transparent sourcing practices and support for ethical craftsmanship.
Speaking on the partnership, Neil Sonawala, Managing Director of Zen Diamond India, said:“At Zen Diamond, we’ve always believed that every diamond carries not just timeless beauty but also a responsibility to our artisans, to communities, and to customers seeking trust. This NDC partnership is more than a badge; it is a commitment to transparency, integrity and sustainability. We are honoured to join the ranks of globally verified natural diamond brands, and this milestone will further guide our future innovations and client relationships.”
Richa Singh, Managing Director, Natural Diamond Council, India and Middle East, said:“At Natural Diamond Council, our focus is on promoting facts, sustainable practices, transparency and authenticity of natural diamonds, while staying attuned to modern consumer preferences. These shared values form the foundation of our partnership with Zen Diamond, whose responsible sourcing, ethical approach and international design sensibility resonate strongly with young, style-conscious audiences. We are delighted to welcome Zen Diamond to NDC’s global network of partner brands, now present across 20 countries. Together, we aim to inspire consumers to embrace natural diamond jewellery that reflects enduring beauty and generational value.”
The partnership between NDC and Zen Diamond aligns their shared goals of advancing transparent sourcing and promoting awareness about the natural diamond industry. It also strengthens Zen Diamond’s positioning as a trusted jewellery brand committed to ethical practices and long-term customer relationships.
With a presence of over 450 stores worldwide, Zen Diamond continues to enhance consumer confidence while contributing to the growth of responsible luxury in the natural diamond sector.
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