The two new stores were inaugurated by actor Divya Bharathi at Nexus Vijaya Mall, Vadapalani, marking the group’s continued expansion across Tamil Nadu and Pondicherry
Chennai: The Jayantilal Challani Group has expanded its retail presence in Chennai with the launch of its 14th and 15th jewellery showrooms, Fedha by Challani and Lille by Challani. The stores were inaugurated by actor Divya Bharathi at Nexus Vijaya Mall, Vadapalani, marking the group’s continued expansion across Tamil Nadu and Pondicherry.
Fedha by Challani focuses on 925 silver jewellery, offering pieces suitable for daily wear and party wear. The store presents collections designed to combine craftsmanship and contemporary design. Products include earrings, necklaces, rings, bracelets, bangles and chokers, as well as men’s silver jewellery.
Lille by Challani provides gold, diamond and platinum jewellery, targeting women aged 16 to 34 years. The store offers earrings, pendants, necklaces and bangles, along with collections for men and children, including chains, bracelets, rings and anklets. Customers can also request customized jewellery.
The openings form part of the group’s strategy to increase its presence in key urban centres and reach different customer segments. The launch events included interactions with media and customers to highlight the group’s product range and retail approach.
With these additions, the Jayantilal Challani Group now operates 15 showrooms across Tamil Nadu and Pondicherry. The group’s previous launches have also targeted specific categories, including gold, diamond, platinum and silver, catering to multiple consumer groups ranging from young women and men to children.
Both new stores are operational and open to the public, providing customers access to a range of products across silver, gold, diamond and platinum categories. The group continues to expand its retail network, aligning with plans to increase reach and accessibility in regional markets.
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