The collection blends traditional Indian motifs with contemporary designs, aiming to resonate with modern families seeking to refresh their jewellery collections while honoring cultural heritage
Mumbai: Reliance Jewels has launched its new festive collection for Diwali, marking the first collaboration with Bollywood actor Raveena Tandon and her daughter Rasha Thadani as brand ambassadors. The collection highlights the evolving relationship Indians have with jewellery, combining heirloom value with contemporary designs suitable for modern lifestyles.
The mother-daughter duo represents the connection between generations, celebrating how jewellery can maintain tradition while adapting to current trends. Speaking on the launch, Gayatri Yadav, Group CMO, Reliance Industries Ltd, said, “We Indians have always shared a deep emotional bond with gold – it marks our traditions, milestones, and sense of identity. Yet, as styles evolve, many pieces no longer match our self-expression. Our New Diwali Collection celebrates this evolution by blending timeless traditions with contemporary tastes. With Raveena Tandon and her daughter Rasha as the faces of this campaign, we connect with two generations of consumers, inspiring families to refresh their jewellery wardrobes with designs that honour heritage while embracing modern style.”
The collection draws from Diwali-related elements, including Laxmi motifs, Rangoli, lanterns, diyas, marigolds, lotus flowers, and peacocks, crafted in gold and diamonds. It features earrings, chokers, long necklaces, bangles, and rings designed for Diwali, Dhanteras, weddings, and festive occasions.
Raveena Tandon said, “I am delighted to begin my journey with Reliance Jewels launching their festive collection. Festivals are about joy and togetherness, and this collection captures that beautifully blending tradition with a modern outlook.”
Rasha Thadani added, “I believe jewellery should reflect who you are, no matter the occasion. This collection lets me express my personality while beautifully embracing the festive spirit. Each piece feels like an extension of me, celebrating individuality and style with a festive charm.”
Reliance Jewels’ 100% Old Gold Exchange Value allows customers to trade their old jewellery and refresh their collections. Reliance Jewels, a part of Reliance Retail Ltd., is one of India’s most trusted jewellery brands, with a strong presence across the country through 140+ showrooms and online channels.
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