The lab grown diamond jewellery brand continues its expansion in Gujarat to meet growing demand for sustainable luxury
Rajkot: Leading lab grown diamond jewellery brand Limelight Diamonds has launched its second store in Rajkot, expanding its retail footprint in Gujarat’s thriving market. Following the success of its first store on Palace Road, the brand’s latest outlet is located at Kalavad Road, a prime area catering to Rajkot’s evolving and design-conscious shoppers. The launch was led by Karam Chawla, Director, Limelight Diamonds, franchise partners Jaydeep Trivedi, Deep Trivedi and Kishan Trivedi, along with the Limelight leadership team.
The new store features Limelight’s signature lab grown diamond jewellery collection of solitaire necklaces, bracelets, rings, earrings, and men’s jewellery, all crafted using advanced technology and designed to reflect modern elegance with sustainable values. Featuring a blend of understated luxury and modern aesthetics, the store’s collections aim to offer a seamless and elevated shopping experience to customers in Rajkot.
To celebrate the launch, Limelight announced an exclusive opening offer valid until August 31, 2025.
“It brings us great pride to open our second store in Rajkot, a city that has shown remarkable warmth and enthusiasm for Limelight as a diamond brand,” said Pooja Sheth Madhavan, Founder & MD, Limelight Diamonds. “This launch is not just about expanding presence, but about continuing to serve a growing community of consumers who value innovation, ethics and elegance in fine jewellery. Our vision is to make sustainable luxury accessible across every corner of India and this store brings us one step closer.”
The new store is thoughtfully designed to reflect Limelight’s ethos of modernity, minimalism and mindfulness, offering customers an immersive and educational diamond-buying experience. With personalized styling, a curated product mix, and a locally relevant aesthetic, it positions itself as Rajkot’s go-to destination for conscious jewellery-buying.
“Rajkot holds a special place in our journey, and opening our second store here is both a privilege and a reflection of the city’s evolving tastes,” said Karam Chawla, Director, Limelight Diamonds. “We’ve witnessed a remarkable surge in demand for lab grown diamonds across Gujarat. This store brings our signature solitaire collections closer to the discerning consumers of Kalavad Road and surrounding areas, giving them more reasons to choose sustainability without compromising on style.”
“We are proud to bring Limelight’s consciously crafted jewellery to another neighbourhood in Rajkot,” said Jaydeep Trivedi, Regional Franchise Partner, Limelight Diamonds. “After witnessing the incredible response for the Palace Road store, expanding to Kalawad Road was a strategic decision. Today’s buyers are not just looking for beautiful jewellery, they’re looking for value, transparency and meaning, and that’s exactly what Limelight delivers.”
Headquartered in Mumbai, Limelighthas rapidly scaled across the country, and is now present in 45+ cities with 50+ exclusive brand outlets and 40+ shop-in-shops across key locations such as Mumbai, Delhi, Jaipur, Varanasi, Ahmedabad, Hyderabad, Bengaluru, Chennai, Vadodara, Rajkot, among others.
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