The strategic partnership brings CaratLane’s collection to Amazon customers, offering them certified quality along with Amazon’s trusted delivery network and secure payment options to provide a seamless, hassle-free shopping experience
Bengaluru: CaratLane has announced a strategic partnership with Amazon India, that brings the brand’s fine jewellery collection to Amazon.in, creating a seamless jewellery discovery journey for customers across India. This collaboration combines CaratLane’s craftsmanship and contemporary designs with Amazon’s trusted delivery network, secure payment options, and hassle-free shopping experience.
Customers can now explore CaratLane’s curated selection for women and kids across rings, earrings, necklaces, and bracelets—crafted in gold and set with certified diamonds or gemstones on Amazon.in. Customers in Mumbai, New Delhi, Bengaluru, Pune, Hyderabad, Chennai and Ahmedabad can enjoy 48-hour fast delivery service, with Amazon’s reliable delivery network serving all other locations.
Saumen Bhaumik, Managing Director, CaratLane, remarked, “We are excited about this partnership with Amazon India. This collaboration helps us further our mission of making our stunningly beautiful jewellery more accessible, blending convenience with craftsmanship. Together, we’re reaching many new hearts and homes across India.”
“At Amazon Fashion, we are committed to offering our customers the best selection with exceptional convenience and value,” said Siddharth Bhagat, Director of Amazon India Fashion and Beauty. “CaratLane resonates deeply with today’s modern Indian consumer—aspirational, design-forward, and digitally savvy. This partnership allows our customers to celebrate both every day and special moments with trending styles and distinctive finds, all delivered with Amazon’s trusted service and speed.”
Omni-channel jewellery brand CaratLane was founded in 2008 by Mithun Sacheti and Srinivasa Gopalan and later acquired by the Tata Group. It aims to make beautiful jewellery accessible, affordable and wearable, and help people express their emotions through it. Along with the brand’s website – which is one of India’s largest online jewellery destinations – CaratLane now has 320+ brand stores across the country and one international store in New Jersey.
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