The campaign is based on the insight that love reveals itself not through grand gestures, but in the simple and quiet ones, brought to life in jewellery that’s just as thoughtful and beautiful. SRK’s bold accessory choices and personal styling characterize the campaign
Mumbai: Newly appointed brand ambassador Shah Rukh Khan is fronting a new campaign for jewellery brand Candere, from the House of Kalyan Jewellers. It is the very first brand film by Candere.
The campaign is based on the insight that love reveals itself not through grand gestures, but in the quiet ones — in a glance held a little longer, in shared silences, in the ease of simply being there. The brand aims to reflect such quiet expressions of connection through the jewellery it creates, and to reflect that same depth, softness, and glow – brought to life in jewellery that’s as thoughtful as it is beautiful.
“For years, we’ve quietly crafted fine jewellery. But today marks our true beginning – the moment we step into the light, with a voice, a vision, and a story to tell. Guided by the thought of Love is Light, and led by the timeless presence of Shah Rukh Khan, we’re thrilled to share our very first brand film,” says an Instagram post by Candere.
Meanwhile, Shah Rukh Khan has been spotted flaunting bold accessories like chunky rings, layered chains and bracelets that stand out. They are being noticed because they align neatly with his debut in Candere’s new campaign, where he’s not just a face but completely immersed in the styling and tonality.
Candere is the omni-channel lifestyle jewellery brand from the House of Kalyan Jewellers and a wholly owned subsidiary of Kalyan Jewellers India Limited. With a focus on contemporary, design-forward collections, Candere caters to a new generation of consumers seeking meaningful, style-driven jewellery. The brand offers a seamless digital-to-retail experience through www.candere.com and a growing network of 75+ stores across India.
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