After its current stop at the Guduvancheri showroom until May 31, the earrings will head to the Usman Road showroom in T. Nagar, Chennai, and then travel across GRT’s other showrooms. Details of more stops will be announced as the tour unfolds
Chennai: GRT Jewellers has added another jewel to its crown by taking its world’s heaviest pair of gold earrings — officially recognized by Guinness World Records — on a nationwide showroom tour. The record-breaking creation is currently on display at the brand’s Guduvancheri showroom until May 31.
Along with the public showcase, GRT Jewellers has launched an interactive campaign, wherein it is inviting customers not just to see the earrings in person but also participate in an exciting social media contest. To participate in the contest, customers need to click a selfie with the earrings at any of the showrooms and post it on social media using the hashtag #WorldsHeaviestPairOfGoldEarrings, tagging the brand and mentioning the showroom location. One lucky winner from each showroom will receive a special gift from the jewellery house. After Guduvancheri, the earrings will head to GRT’s Usman Road showroom in T. Nagar, Chennai with more stops to be announced as the tour unfolds.
Weighing an astonishing 3.5 kilograms, these earrings — designed as traditional jhumkas — are made of 22-karat gold and intricately adorned with carvings of 500 elephants, paying homage to South India’s rich artistic and cultural legacy. They not only exemplify GRT Jewellers’ exceptional craftsmanship but also reflect the brand’s dedication to preserving and celebrating regional heritage through jewellery.
The brand has always sought to engage with its customers beyond traditional retail spaces. To that end, it recently launched a podcast series titled ‘Born to Sparkle’. The podcast celebrates women leaders who have broken barriers, challenged societal norms, and carved their own unique paths to success. With themes of ambition, resilience, and self-expression, ‘Born to Sparkle’ reflects GRT’s evolving brand ethos — one that embraces meaningful engagement with its audience across multiple platforms.
Founded in 1964, GRT Jewellers is a jewellery retailer with 62 showrooms across India and one in Singapore. The brand offers a diverse selection of gold, diamond, silver and platinum jewellery.
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