Titled ‘Amara Porampara Amara Malabar’, the campaign brings alive the emotional and cultural significance of gold in Odia traditions, and traces a girl’s journey from her birth to becoming a bride, even as it takes the brand’s message to Odia audiences worldwide
Mumbai: Malabar Gold & Diamonds has launched its first brand campaign in Odia titled ‘Amara Porampara Amara Malabar’ featuring popular superstar actor of Odisha, Sabyasachi Mishra. While bringing alive the emotional and cultural significance of gold in Odia traditions, the campaign traces a girl’s journey from her birth to becoming a bride, weaving through Odisha’s cherished customs such as Pooja, Annaprasan, Raja festival and wedding.
Aesthetically shot through Sabyasachi Mishra’s narrative, the campaign projects gold jewellerynot only as a treasured companion in all of life’s milestone occasions and celebrations but alsoas a symbol of purity, blessing, celebration and lifelong promise. In addition, the campaign reflects Malabar Gold & Diamonds’ core ethos – purity beyond shine, responsible sourcing, unparalleled craftsmanship and unwavering trust. With its first brandcampaign in Odia, Malabar Gold & Diamonds further deepens its association with people of Odishaby capturing the essence of the important Odia traditions.
The campaign is running extensively via TV channels, digital platforms, cinemas and through visual merchandise. The campaign aims to position Malabar Gold & Diamonds as the preferred and trusted bridal jewellery brand among the people of Odisha and the Odia diaspora living elsewhere in the country and abroad.
Commenting on the campaign, MP Ahammed, Chairman, Malabar Group said, “The brand campaign is a tribute to Odisha known for its supreme cultural and artistic heritage. Sabyasachi Mishra is a natural choice for us for this campaign, as his enduring appeal among the people of Odisha and the values he stands for reflects our commitment to purity and trust. This campaign beautifully captures the journey of life’s most treasured moments, and with Sabyasachi leading the narrative, we are proud to honour Odisha’s traditions.”
Commenting on his collaboration for the campaign, actor Sabyasachi Mishra said, “I feel honoured to represent the rich traditions of Odisha in this excellent brand campaign of Malabar Gold & Diamonds. Gold holds a special place in every Odia home—it’s part of our blessings, our prayers, our precious moments in life. While emphasizing the brand’s philosophy of transparency and ethical craftsmanship, the campaign which is deeply rooted in our cultural ethos will definitely resonate with the Odia community in the State and beyond.’’
Malabar Gold & Diamonds, established in 1993, is the flagship company of the diversified business conglomerate, theMalabar Group. It has a strong retail network of more than 390 showrooms spread across India, the Middle East, the Far East, the USA, the UK, Canada and Australia. In Odisha, Malabar Gold & Diamonds has showrooms in Bhubaneswar, Cuttack, Angul, Rourkela, Berhampur and Sambalpur.
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