Strategically timed with Akshaya Tritiya, which symbolizes new beginnings, the activation centres around jewellery inspired by the delicate beauty of spring and fresh starts, with an AI-powered installation that quite literally blooms to life when anyone crosses it
Mumbai: This Akshaya Tritiya, fine jewellery brand Mia, from the house of Tanishq, has unveiled its latest collection ‘Fiora’ with a unique mall activation at Nexus Seawoods, Navi Mumbai. The activation celebrates a collection inspired by the delicate beauty of spring and the symbolism of new beginnings with an AI-powered installation that quite literally blooms to life.
As shoppers stroll through the high-footfall zone of the mall from April 25 to 27, 2025 they are greeted by life-sized flower-shaped lamps that light up with every passer-by crossing it, creating an enchanting interplay of movement and glow. This interactive experience is not just an innovation in outdoor story-telling, but also a poetic extension of the Fiora narrative: every woman, like a flower, is unique and radiant, and her presence can light up the world around her. Complementing this sensory journey are striking visual activations across the mall—anamorphic screens, digital video screens, LED displays, parking danglers, wall branding, finishing booths, wall murals, wall art, and digital pods—all working in harmony to immerse visitors in the Mia Fiora universe.
Rooted in the theme of renewal and self-expression, Fiora draws from nature’s most timeless muse—flowers. With motifs that echo soft petals, gold filigree layers, and the gentle glimmer of certified natural diamonds, the collection is a heartfelt tribute to femininity, grace, and individuality. Crafted in 14kt and 18kt gold, the designs include ear-cuffs, brooches, stackable bracelets, and sui-dhaga earrings, ideal for both festive dressing and daily elegance.
With this activation, Mia by Tanishq brings in innovation to elevate how jewellery is experienced. Launched during the auspicious period of Akshaya Tritiya, a time synonymous with prosperity and fresh starts, Fiora taps into both the emotional and cultural significance of jewellery gifting. Backed by festive offers between April 18 and 30, Fiora is designed to be both aspirational and accessible, with prices starting at just Rs 4,999.
Mia by Tanishq was founded in 2011. It is a sub-brand of the Tanishq Group, launched to target working women and offer modern, fine jewellery designs. Mia is a network of 230+ exclusive stores and is present in leading Tanishq stores across 95 cities within India. The brand’s store at Burj Uman Centre in Dubai marked Mia’s first international presence and it now has three stores in the UAE.
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