Inaugurated by actor Akshara Singh, the large format store spanning 4,600 sq.ft is part of the brand’s effort to expand its presence in North India during the ongoing wedding season
Varanasi: Senco Gold and Diamonds recently inaugurated its second store in the city of Varanasi. The 4,600 sq.ft showroom, located at Bhelupur, is the brand’s 174th store in India.
The newly unveiled showroom offers a diverse range of jewellery, including contemporary lightweight designs from the Everlite collection and wedding pieces from the Shagun and Gathbandhan collections, catering to customers with varied preferences.
Speaking on the occasion, Joita Sen, Director of Senco Gold & Diamonds, expressed her enthusiasm about the new store, stating, “Varanasi holds a special place in our hearts, and we are delighted to expand our presence in this culturally rich city with our second store. We are pleased to have Akshara Singh grace this occasion, adding to the celebration of our growing legacy.”
Echoing this sentiment, Dhaval Raja, Chief General Manager of Senco Gold & Diamonds, highlighted the significance of the launch, stating, “As we are expanding our presence in the northern region, this was the best time during the ongoing wedding celebrations. We are thrilled to present our latest collection of handcrafted jewellery in Varanasi with the new store. We look forward to welcoming jewellery enthusiasts and providing them with a premium shopping experience.”
With a legacy spanning over eight decades, Senco Gold & Diamonds has established itself as a trusted name in the jewellery industry. With the new store in Varanasi, the brand’s total retail strength across India stands at 174 stores.
The Kolkata-based jewellery brand has a presence in West Bengal, Odisha, Delhi, Uttar Pradesh, Karnataka, Bihar, Maharashtra, Tripura, Assam, Sikkim, Uttarakhand, Jharkhand, Madhya Pradesh, Haryana, Telangana and Chhattisgarh, and it continues to expand its footprint across India.
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