Rakshabandhan 2023: Brands gear up to celebrate the bond of love and care with new collections

Gifting is popular during the festival, and in keeping with the trend in the industry, minimalist designs are in vogue

With less than two weeks to go before Rakshabandhan, several brands are promoting their Rakhi collections, crafted in gold, diamonds and precious stones. Most brands have customization options and innovative designs, with different textures and motifs. Moreover, Rakhis are no longer meant only for brothers – there are Rakhis for sisters, sisters-in-law, brothers-in-law, children and friends.

Meanwhile, gifting jewellery is popular during Rakshabandhan and jewellers are coming up with new collections. In keeping with the trend in the industry, this year, minimalist designs are in vogue, for example, bracelets or pendants that are versatile and can be worn daily. Traditional and contemporary elements are also being blended to create unique designs.

Here are some prominent brands that are showcasing their Rakhi collections:

MK Jewels:

MK Jewels has come up with versatile, lightweight and affordable collections, not only for men, but also for women and children. Be it the RR Classics Rakhi collection or watch charm chains and other ornaments for gifting, the jeweller has something for the entire family.

Kisna Diamond and Gold Jewellery

Kisna Diamond and Gold Jewellery is offering finely-crafted gold rakhis in 14kt hallmarked gold and some designs include small diamonds. This collection is customizable. The brand’s lightweight gold and diamond jewellery comprises pendants, earrings and more for festive gifting.

Shea Luxe Jewels

‘Jewels of Love’ –the Rakshabandhan special gifting edit by Shea Luxe Jewels is a curation of bracelets that can be customized. They are available in a 14kt gold variant too. Not just Rakhis, this edit includes pieces that can be gifted to all family members.

Malabar Gold & Diamonds

The Two-in-One Rakhi collection by Malabar Gold & Diamonds is made up of different types of Rakhis such as Spiritual Rakhis, Alphabet Rakhis and more in 18kt and 14kt gold, which can also be worn as pendants later. The brand also has gold, diamond, gemstone and platinum lightweight jewellery as gifting options.

Bluestone Jewellery

The Bluestone Rakhi Jewellery collection comprises adjustable Rakhi designs in 18kt gold, with some designs featuring diamonds and synthetic rubies. In keeping with the current trend of lightweight jewellery for gifting, all the Rakhis and jewellery in the collection are crafted in 18kt gold.

Written by Aparna Bhowmick
Retail Jeweller India Exclusive