Larger-than-life standees, greeters dressed as Santa Claus, huge trampolines, and obviously, a grand Christmas tree. Such a scenario doesn’t usually go with any retail Jeweller brand, but Anand Jewels achieved this fantastic caveat across three of its showrooms in Raipur, Indore, and Bhopal for Christmas 2022.
This elaborate carnival summed up the engagement and branding activity of Anand Jewels, and the target audience for the same was vast. This festival has been celebrated by people across religious barriers in India since time immemorial, which is why the brand received a humongous footfall throughout. “This has been a regular activity for old and new patrons of Anand Jewels. The preparations have been done in order to attract the highest number of prospects instantly. And we have been reaching new targets every year. The current activity has led to a footfall of 5,000+ people at each of the three showrooms,” said Gaurav Anand, MD, Anand Jewels.
Every activity targets sales, but it’s the impact on the customers’ mind that matters. Departing from obvious and aggressive sales pitches, forward-thinking brands such as Anand Jewels are now focusing on providing a delightful experience with each public activity to build a strong recall value, and Anand Jewels has done that fabulously with their latest Christmas extravaganza.
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