Interesting on-ground activities are common for NAC Jewellers, Chennai. Engaging children in the world of fashion, the brand had conceived a well-thought-out plan to thrill kids with a fun-filled experience. That’s how ‘The Spooktacular fest’ came into being. It’s an activity-based Kids’ Pop Up organized in collaboration with The Belstead, The Activity Room and Zubi – the fun candy shop on 29th October 2022.Held from 12 pm to 9 pm at the Savannah – Rooftop in Chennai, the activity was for children between the age-group of 1-year-old to 12-year-old.
The fest was filled with many spooky activities such as a ramp walk competition for kids and moms, Wickedly Wild Costume –a fancy dress competition, and Spooky House Attraction – Scary house adventure. NAC partnered with several brands in clothing, accessories, stationery, books, health drinks and DIY activities such as Deetales, Go chic, Stargazer, Bubble trove, Tulika Books, Heavens Elix, Whip up magic, The talking canvas, and Aloe.
The main goal of this fest is to get children and their parents to enjoy a spooky, yet fun-filled Halloween day. “We will be showcasing our Young Ones collection at the event and these fests are held to build a good parent-child relationship,” said Mr. Toji Thomas, Head of Operations at NAC Jewellers. “We also get to know about the parents’ understanding of what the kids want to shop for and what kind of activities they want their kids to be a part of,” he added.
NAC Jewellers have targeted many mom bloggers through various social media platforms for spreading awareness about this event, as these fests help in gaining parents as prospective customers. These kinds of fests are usually organised twice a year by the collaborating partners and each time, it has received a very good response.
RJ Exclusive
