With Denim & Diamonds and Rare Scents, C Krishniah Chetty Group of Jewellers builds market distinction

C Krishniah Chetty Group of Jewellers has been synonymous with building a distinct identity through its product offerings. Time and again, the brand has explored facets of luxury that became pioneers of their own accord, such as the Rare Scents range and the latest, Denim & Diamonds^TM collection.

An interplay of treated denim fabric modified with gold, Denim & Diamonds^TM is for the go-getter youth who likes to flaunt its bling on the go. “We made it waterproof, sweat-proof and rip-proof, making it an even more perfect daily wear collection,” said Chaitanya V Cotha, Executive Director, C. Krishniah Chetty Group.

Resonating with youthful energy, the brand had an in-store grand collection launch party, with live music, games, and fun at the core of this ‘unapologetic’ diamond jewellery range. The same energy was reflected in the photo shoot, and Chaitanya V Cotha thanked the young team for helping achieve this look.

On the other hand, the brand’s premium fragrance vertical named ‘Rare Scents’ has been Chaitanya V Cotha’s passion project since the start. “We have worked with the world’s top perfumers to create world-class niche Eau De Parfums for Indian consumers. You get a whiff of the exotic reserved for special occasions with Rare Scents. This Diwali, we launched a limited edition Rare Scent called Oriane. It was made with ethically sourced and aged ingredients, such as Bergamot, Peruvian Pink Pepper, Rose, White Flower, Cedar, Saffron, Agarwood, Musk, Sandalwood, and Cinnamon. The limited edition Oriane will only be available to 151 patrons, also infused with real 24-karat gold flakes,” he maintained.

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