Tanishq’s Voyage fanned diamond pendant is a tribute to womanhood

Women’s Day is around the corner, and one of Tanishq’s marquee creations is summing up the beauty of womanhood. Launching Voyage – the fanned diamond pendant, is a tribute to the individuality of today’s progressive women.

Literally, one can spot the reiterations of the alphabet ‘I’ through the structures branching in all directions out of the core. “We at Tanishq celebrate womanhood every day, and it’s the journey of every woman that this pendant encapsulates,” said Abhishek Rastogi, Head of Design, Tanishq. The cutting-edge starburst design with radiating elements signifies how each milestone, irrespective of scale, aids the success of each woman.

Visibility and the form factor were two important considerations while etching the geometrical shapes of this pendant, said Rastogi. The mirror-finish surfaces relate to the different hurdles one overcomes through their voyages, while the princess cut diamond truly brings out the equilibrium of classical design and contemporary values. “It took us about 8-9 months to conceptualise the design for manufacturing,” said Rastogi.

A lot of attention has gone into making this pendant blend with any kind of fashion. Be it a palazzo or a saree, there is hardly any kind of style statement that the Voyage pendant doesn’t go by. “I’m absolutely proud to launch this product in the Indian market as it speaks to and for women of every age and society,” said Rastogi.

A great product and a powerful marketing strategy combine for a good impact on the target audience. The ‘Every Woman a Diamond’ campaign by the brand features the Voyage pendant, which is getting a lot of attention on social media. Across platforms, the brand has created content featuring internal women employees. The commercials doing the rounds of social media with #HeeraHoTumhashtag also features this pendant among myriad other types of jewellery that congratulate every woman for their victories across all walks of life.

Written by Shubham Dasgupta

RJ Exclusive