IRYS launches Reflect virtual try-on service for the supply chain

• IRYS launches virtual try-on display
• Reflect gives contactless service
• Maps customer journey besides try-on experience
• Helps cross-promotion of jewellery and conversion

IRYS has embarked into a new domain of expertise in in-store jewellery experience. Graduating from RFID technologies, the brand just launched an augmented reality product titled Reflect. It is a magic mirror with a screen that allows customers to virtually try jewellery and engage the customer along his/her journey in a much more efficient way than the services available in the market.

“This consists of a camera and a screen,” said Rohit Karnik, Group CEO, IRYS. The jewellery uploaded on the display gets reflected on the virtual self of the customer. This is a completely contactless system in which a customer can scan the QR code generated by the image flashing on the Reflect screen and get the image downloaded on their devices such as smartphones, tablets, etc. The user can then share the images on social media.

The main differentiator of Reflect from other AR service providers in the market is the freedom of usage of algorithms. “Unlike competition, our clientele, i.e. the jeweller gets to integrate Reflect from a range of service providers instead of depending on technology of a single brand,” said Karnik. Different AR providers offer different services over the appearance of jewellery adornment on-screen. “Some need the lighting to be good, while others only provide the movement of jewellery as the person turns heads. We are providing a whole journey of customer over and above Reflect’s display to e-com websites, social media, smart gadgets and other digital assets of the user,” maintained Karnik.

This also helps in cross-promotion of categories, he maintained, such as installation of Reflect screens at a bridal trousseau outlet, wherein a customer can try out the appearances and can be linked to the respective jewellery retail brand then and there. This helps the customer to spot and choose jewellery from outside the perview of a jewellery retail store and get converted into a jewellery buyer.

Written by Shubham Dasgupta