‘We are coming up with jewellery in pastel shades with precious stones’

Amit Shah, director, Aqua Jewellers,talks to Samit Bhatta, publisher of The Retail Jeweller India magazine about his expectations from the IIJS

You are in the couture section and bringing great jewellery for our retailers. What are you going to showcase?

IIJS is a big platform. The physical version of the event is happening after a two-year gap and that is brilliant. We are coming up with a new collection called Madhuban. We also have some men’s jewellery coming up too, like kalgis and brooches. We are looking ahead at the marriage season.

What are you doing for the lovely ladies who will buy your pieces?

We are coming up with jewellery in pastel shades with precious stones like emeralds,rubies and tourmalines. It is expensive but people are liking it. We are coming up with a whole collection on that.

Courtesy: Retail Jeweller India News Service