‘De Beers Forevermark’s Code of Origin is the best kind of certificate in the industry’

Rajat Agrawal, director Shree Banaras Jewels, Varanasi, Uttar Pradesh, speaks to Samit Bhatta, publisher of The Retail Jeweller India about the De Beers Forevermark Forum.

What is your view on the De Beers Forevermark Forum and their Code of Origin for diamonds?

It was a great initiative by Forevermark to combine the branding with De Beers. Everyone who buys diamonds knows about De Beers. It will be better for the brand in India. This is the best forum, and it was amazing for us. We have signed up for Varanasi. The Code of Origin is above any other certification in the industry. It proves that the diamonds come through a proper channel that is organised. They are giving us the mining details too which is the latest thing in the industry.

Courtesy: Retail Jeweller India News Service