In an effort to provide relief aid to those who faced cyclone Yaas, MP Jewellers took a noble initiative by giving food essentials to over 200 families of Mousuni Islands, South 24 Parganas.
Speaking to The Retail Jeweller, one of the representatives from the company said under conditions of anonymity that the dry ration distributed to the beneficiaries consisted of rice, dal, soyabean and cooking oil. “MP Jewellers believes in selfless relief. We found joy in the smiles of the people we have helped. As a responsible jeweller, we are always with the needy and extend a helping hand in times of crisis,” he said, adding that no natural calamity can break the spirits of survivors.
The brand has been attentive towards survivors of related natural disasters before. Last year, MP Jewellers had worked with the local administration to provide relief to the citizens after cyclone Amphan struck West Bengal. The jeweller had also distributed free cooking oil to the people living in various areas of Kolkata at that time.
Written by Manoj Chakraborty
RJ exclusive
