June 2021 has shown a lot of promise for Kataria Jewellers, Ratlam, as they reopened the store on the second week of the month. Since resuming operations, the jeweller has so far achieved 75-80% sales as compared to the pre-lockdown period.
The response from the customers has been quite good. Giving more details, Harsh Kataria, owner, Kataria Jewellers, Ratlam said, “Both diamond and gold jewellery are in good demand after the second wave of Covid-19. However, the demand for high-end or heavyweight jewellery has gone down a bit and many are opting for mid-weight or lightweight jewellery due to small weddings.”
He added that economic challenges faced due to excess medical expenses hurt the jewellery purchases after reopening the stores.”According to Harsh, most of the wedding-related jewellery purchases are happening below 120 grams.
Harsh was not expecting much business this time around, as the second wave of coronavirus took a more dangerous toll across the country as compared to the first wave.“We were expecting sales to be only around 15-20%, as I thought that many people would advance or postpone their wedding dates. However, that didn’t happen due to the fear of the upcoming third wave in the country. Overall, I think that we have performed above our expectations,” Harsh maintained.
Written by Manoj Chakraborty
RJ exclusive
