To mark International Women’s Day on March 8, jewellery brands across the country launched campaigns and activities celebrating women’s journeys, individuality and self-expression
Mumbai: International Women’s Day 2026 saw several jewellery brands across India launching campaigns that celebrated the journeys, choices and identities of women. Through story-telling, customer voices, events and digital initiatives, brands highlighted themes such as self-expression, independence and individuality. From spotlighting real-life achievements to creating experiences centred on wellness and personal milestones, these initiatives reflected how the jewellery industry is engaging with women beyond traditional narratives of celebration.
Thangamayil Jewellery’s ‘She is My Gold’ campaign
Thangamayil Jewellery introduced the ‘She is My Gold’ campaign, where a customer shares a tribute to the special woman in his life. The initiative celebrates the love, strength and presence of women, highlighting how jewellery can mark appreciation and meaningful relationships.
Ponnum Pennum celebration at NAC
NAC Jewellers hosted the ‘Ponnum Pennum’ celebration, bringing together customers for a special gathering. The initiative created a space for participants to come together, engage in the festivities and celebrate the occasion, making the Women’s Day event a shared and memorable experience.
Konika Jewellery’s ‘This Is Her Way’
Konika Jewellery highlighted the journeys of women such as Jigyasa Giri and Parul Agarwal, along with several others from different professional fields, through its ‘This Is Her Way’ campaign. The initiative celebrates women who choose their own path and continue to shape their professions through their work and dedication.
BlueStone’s ‘For Every Version of You’ campaign
BlueStone launched the campaign ‘For Every Version of You’, spotlighting real-life women who are pursuing their own paths. From a sitar player to a bike rider and a roller skater, the campaign celebrates women expressing themselves through different passions and journeys, highlighting individuality and confidence in everyday life.
Wellness retreat from Amoura by D.P. Jewellers
Amoura by D.P. Jewellers, the lifestyle brand from D.P. Jewellers, organized the Amoura Wellness Retreat, bringing women together for a morning centred on movement, mindfulness and meaningful moments. The initiative aimed to celebrate wellness while creating a space for participants to reconnect, reflect and celebrate their individuality.
Svaraa Jewels’ ‘Celebrating Every First Win’
Svaraa Jewels highlighted inspiring journeys through a series featuring women such as Dr Srushti Bukane. The initiative focused on the first milestones that shape women’s paths, recognizing entrepreneurship, personal achievements and the confidence behind every ‘first’ success.
‘She is Not a Campaign’ by Heer by GIVA
Heer by GIVA, the gold and lab-grown diamond jewellery brand from GIVA, introduced the‘She is Not a Campaign’ initiative. Through digital story-telling, influencer collaborations and a mirror-based bus stop installation in Gurgaon, the campaign highlighted authentic narratives of womanhood beyond performative messaging.
Kumari Fine Jewellery’s Women’s Day showcase
Kumari Fine Jewellery unveiled a showcase celebrating women’s financial independence, personal style and self-expression. Re-imagined as a tribute to the ‘Modern Indian Original’, the showcase presented gold jewellery as a styling choice for women who invest in themselves.
Keshavji Chhaganlal Jewellers’ ‘Saadgi Jo Sabse Alag Lage’
Keshavji Chhaganlal Jewellers shared a campaign centred on the idea of ‘Saadgi Jo Sabse Alag Lage’, highlighting the grace, strength and elegance that women carry. The initiative showcased diamond earrings as a symbol of everyday expression, aligning jewellery with the spirit of celebrating women and their presence.
Jagdish Jewellers’ Women’s Day contest
Jagdish Jewellers launched a social media contest encouraging participants to share the brand’s post on Instagram stories and tag a designer or make-up artiste. The initiative aimed to engage audiences online while supporting professionals in the beauty segment.
Kevabox’s ‘Write a Letter to Your Favourite Woman’
Kevabox introduced the ‘Write a Letter to Your Favourite Woman’ initiative, inviting participants to write messages to women who inspire them. The brand offered to post these letters, creating a way for people to express appreciation and recognize the strength, support and influence of women in their lives.
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