VR Diamonds launches flagship store in New Delhi 

The diamond brand is a subsidiary of the loose diamonds and wholesale diamond jewellery business, BPD 

New Delhi: Retail diamond jewellery brand, VR Diamonds, has opened its flagship store in New Delhi, aiming to connect with shoppers in the capital. Located at M-41, the boutique offers an extensive range of diamond and coloured gemstone jewellery. 

“Embarking on a journey of unmatched elegance and innovation, VR Diamonds sets a new standard for luxury and craftsmanship with the grand launch of its latest venture,” the brand announced in a press release. 

 “Catering exclusively to a discerning clientele seeking unparalleled designs and certified diamonds, VR Diamonds offers personalised, one-of-a-kind creations that epitomise luxury and refinement. With a focus on exclusivity and unparalleled quality, VR Diamonds continues to redefine luxury in the diamond jewellery landscape.” 

The store features a wide selection of solitaire engagement rings, necklaces, earrings, and bracelets, catering to both bridal and everyday wear. The boutique’s interior design boasts white gold and navy blue accents, creating a modern and comfortable shopping environment. Every piece of jewellery sold at the flagship store comes with an ‘IGI Trusted Jeweler’ certificate, ensuring quality and authenticity. 

VR Diamonds is a subsidiary of the loose diamonds and wholesale diamond jewellery business, BPD. The brand is led by Prakash Kalra and his son Vishal Kalra. Vishal Kalra, a fourth-generation diamantaire, combines a heritage of craftsmanship and elegance with innovative design in each piece. Together with his father, they ensure every piece of jewellery reflects grace and sophistication. From solitaire engagement rings to intricately designed necklaces, each creation undergoes a meticulous process to meet the highest standards of quality. 

Retail Jeweller India News