The Kozhikode showroom brings together heritage-inspired bridal jewellery and contemporary everyday pieces, reflecting the brand’s evolving design direction
Kozhikode: Vinsmera Jewels has opened its flagship showroom in Kozhikode, Kerala, marking a key milestone in its expansion strategy. The launch was attended by the brand’s senior leaders Anil Kambrath, Vice Chairman; Manoj Kambrath, Managing Director; and Krishnan Kambrath, Executive Director.
The 10,000 sq.ft. store, located at Mavoor Road, Pottammal Junction, was inaugurated on 17th August 2025 by actor Mohanlal, the brand’s ambassador, in the presence of filmmaker Prakash Varma.
The Kozhikode showroom brings together heritage-inspired bridal jewellery and contemporary everyday pieces, reflecting the brand’s evolving design direction. The launch aligns with Vinsmera’s plan to strengthen its presence in Kerala and expand its retail footprint in India.
Dinesh Kambrath, Chairman, Vinsmera Group, said, “We are truly humbled by Kozhikode’s warm embrace. This city’s deep-rooted appreciation for craftsmanship inspires us to keep pushing boundaries, and to be the first name people think of when they dream of jewellery that is as innovative as it is authentic.”
Mohanlal added, “Vinsmera is not just a jewellery brand; it is a living, breathing tribute to our heritage, reimagined for today with unmatched finesse. Being part of this story feels like being part of something timeless.”
With over two decades of expertise in jewellery manufacturing and exports and a workforce of more than 1,000 professionals across India and the UAE, Vinsmera is focused on both domestic and international growth. Following the Kozhikode flagship, new stores are planned in Kochi, Trivandrum and Kannur, alongside existing outlets in the UAE, Singapore, Malaysia, the UK and the USA.
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